Merchint

Your ad platforms claim credit
for the same sale.

Merchint connects Shopify, Google Ads, and Meta Ads into one blended truth — so you see exactly what each dollar is actually doing to your profit.

Get early access → See how it works
Shopify
Revenue source of truth
Google + Meta
Ad spend in one view
Real LTV
Not platform estimates

Google claims a 6x ROAS. Meta claims a 5x ROAS. Your Shopify revenue says otherwise — because they're both counting the same customer. Neither platform will tell you your real blended return, your contribution margin, or how much you can actually afford to spend. Merchint does.

See your profit ceiling before you hit it

Based on your real customer lifetime value, Merchint calculates exactly how much you can spend on ads today before today's acquisition costs outrun tomorrow's revenue.

  • LTV-based ceiling — not a guess, built from your actual order history
  • Updates daily as new cohorts mature and repeat purchase data comes in
  • Aggressive scaling: manage spend to the line for 0% profit, maximum growth
  • Under the line = conservative and profitable. Over it = negative margin.
100% 150% 200% 50% Future margin ceiling Realised Revenue 03-27 04-02 04-09 04-16 04-25

Shopify is the only number that doesn't lie

Platform-reported ROAS is marketing. Google and Meta each claim your sale, overlap constantly, and are never 100% accurate. Shopify Blended is your ground truth.

  • Shopify Blended: all revenue recorded, regardless of channel
  • Google Attributed + Meta Attributed shown side-by-side for comparison
  • No blending of platform numbers into your real MER — ever
  • Use blended to track business growth, adjust paid media to move it
Shopify Blended
2.69x
Spend: $14,830  ·  Revenue: $39,919
Google Attributed
4.1x
What Google claims
Meta Attributed
5.3x
What Meta claims
💡 Google + Meta overlap. Only Shopify is complete.

ROAS doesn't tell you if you're profitable

A 4x ROAS sounds great until you account for 45% COGS, 15% shipping, and $12k in monthly overheads. Contribution margin is what's actually left over.

  • Real COGS from Shopify cost-per-item — not estimates
  • Historical costs frozen at sync — supplier price changes don't rewrite the past
  • Shipping, payment fees, tax auto-calculated from order data
  • Fixed overheads (rent, salaries, software) prorated daily
Revenue $39,919
After ad spend $25,089
After COGS $13,970
After shipping + fees $9,580
Contribution margin $5,180  (13%)

Built for operators, not analysts

🤖

AI Daily Action

Every morning: one specific thing to do with your ad budget. Raise this bid. Pause this campaign. Not a report — an action.

👤

New Customer Economics

True cost per new customer. Real LTV from your order history. Payback period. The numbers that determine whether scaling makes sense.

🔒

Frozen Historical Costs

When your supplier raises prices next month, your March margins stay exactly as they were. Costs are locked at sync time, forever.

📦

COGS Coverage Tracking

See which product types are missing cost data and exactly how much revenue is at risk. Deep links straight to Shopify to fix it.

🌏

Multi-Market Breakdown

NZ, AU, US — see revenue, new customers, and ROAS by market. Know which geography is actually driving your growth.

Daily Auto-Sync

Shopify, Google, and Meta data syncs automatically every day. No manual exports, no spreadsheets, no waiting for reports.

3
Platforms unified
1 min
To install via Shopify
All history
Imported on first sync
Daily
Automated refresh

Up and running in under 5 minutes

1

Install from Shopify

One-click install. Merchantint pulls your full Shopify order history — every order, every customer — on first sync.

2

Connect Google & Meta

OAuth connect in two clicks. Your ad spend and campaign data starts flowing in immediately.

3

Add your real costs

Set cost-per-item in Shopify and enter your fixed overheads. Merchint does the rest — contribution margin calculated across all history.

4

Get your daily action

Every morning, one clear recommendation based on your data. Scale confidently, or pull back before it costs you.

Simple plans. No hidden fees.

Beta pricing locked in for founding merchants. Billed monthly. Cancel anytime.

Analyst
$49/mo
Is today profitable — yes or no?
  • Shopify + Google Ads + Meta Ads daily sync
  • True blended ROAS and MER
  • Contribution margin (revenue minus all ad costs)
  • Max cost per new customer — your break-even CPA
  • Budget health check — over, under, or on track
  • 14-day, 7-day, 3-day trend comparisons
Manager
$199/mo
One clear action per day — data included.
  • Everything in Media Buyer
  • Today's Action — one daily recommendation
  • Bid strategy flags — push, hold, or pull back by channel
  • Budget suppression — detect when to pause spend
  • Decision log — every recommendation tracked
  • Priority support
COMING SOON
COO
$499/mo
Ads, inventory, cash flow — the full operation.
  • Everything in Manager
  • Inventory planning vs sales velocity
  • Stock-aware ad recommendations
  • Multi-market + Shopify Markets breakdown
  • Advanced AI automation
  • API access + bulk reporting

Every tier builds your data from day one. Shopify orders, ad spend, and margins accumulate regardless of which plan you're on — higher tiers unlock more insights and recommendations from the same history.

14-day free trial on all plans · Upgrade or downgrade anytime · Your data stays intact when you move tiers

Ready to see your real numbers?

Built by a Shopify merchant who needed this and couldn't find it. Now available in early access for brands serious about profitable growth.

Apply for early access →
Reply within 24 hours. Beta pricing locked for founding merchants.